7 Search Engine Optimization Strategies
Search engine optimization refers to the technique of making your web pages user-friendly for search engines so that they are easier to understand and analyze your website. As a result, your site has a better chance of getting a high ranking in search engines.
However, remember that high ranking in search engines is not your only goal, but that your goal should be traffic and website conversion. The following tips help you achieve goals.
1. Make sure your site won't be penalized
Webmasters realize the importance of reaching the top rankings in search engines. As a result, they do many search engine optimization activities on their sites. However, incorrect implementation of search engine optimization can penalize your site in a very penalizing way by search engines. To prevent your website from being penalized, webmasters should not engage in the following practices:
- Use hidden texts or hidden links on web pages.
- Use of cloaking
- Excessive automated requests to search engines such as Google
Web pages loaded with irrelevant words
- Keyword filling
- Several pages, sub-domains, domains with significantly duplicated content
2. Select Correct keyword phrases.
Correct keyword phrases allow you to attract targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve the company's results or not.
Don't limit yourself and be open-minded in this area. You may think that most of the research comes from a 1-word keyword. However, that is not true. Most people use keyword phrases of 2 to 5 words because they are more descriptive and give accurate results from search engines.
In addition, creative thinking and linguistic research can help you generate useful keyword phrases.
3. Optimize titles and meta tags
According to Internet Marketing Articles, one of the important steps in search engine optimization is optimizing the Title tag on your web page. Pages with keywords appearing in the title tag are often assumed to be more relevant than others to the search query. Keep in mind that the title tag is the most important location of a web page after the main content of the body tag. Almost all search engines value this tag.
Some search engines also value the presence of the keyword in the meta description and the keyword tag. At present, however, this does not apply to Google.
4. Optimize website content
All search engines focus on the content of your body. The main content on your web page must contain the keyword a considerable number of times for search engine users to feel that the content is relevant to the query. The first two paragraphs are extremely important in search engine optimization.
To prevent your site from being considered an "over-optimization," you don't have to overload keywords into your body's content. We suggest that you present the keywords in a natural way. Apart from that, your website copy should have at least 200-250 words.
5. Ensure clean coding
To allow search engines to properly index and analyze your website, you need to manually verify the accuracy of HTML coding. Webmasters can create web pages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors can leave duplicate or useless tags in your copy, especially when you edit them very often during the web design phase.
In addition, search engines do not understand Java Applet and Flash well. If you have a navigation menu for applet Flash or Java, be sure to duplicate somewhere and include HTML links.
Please also check if your website has broken links. They can prevent search engine robots from exploring other web pages on your website, which can result in a loss of hundreds or thousands of visitors per month and waste your search engine optimization effort.
6. Link building
If you're a little familiar with search engine optimization, probably know that the popularity of links is very important to achieve a high ranking in search engines such as Google, MSN, Yahoo, etc.
Yes, search engines use link analysis to determine search engine rankings. The philosophy is that if an incoming link points to your site, your site must have some value. Therefore, the incoming link is considered a "positive vote" for your website. The more incoming link you have, the greater your link popularity. This can improve your ranking in search engines.
However, the quality of the links (reputation of the links) is also important. If you can get an incoming link from a high-popularity website, your site will get more benefits.
There are many ways to create links, including finding one-way links, reciprocal links, 3-way links, etc. Because the popularity and reputation of links are of paramount importance to search engines, many optimizers are moving closer to links.
7. Optimize dynamic website content
Search engines do not fully understand dynamically generated web pages. Therefore, I suggest you change your dynamic URL to a static URL. If this is not possible, you should consider using some advanced search engine optimization techniques, such as Mod-Rewrite, to optimize your website.
However, remember that high ranking in search engines is not your only goal, but that your goal should be traffic and website conversion. The following tips help you achieve goals.
1. Make sure your site won't be penalized
Webmasters realize the importance of reaching the top rankings in search engines. As a result, they do many search engine optimization activities on their sites. However, incorrect implementation of search engine optimization can penalize your site in a very penalizing way by search engines. To prevent your website from being penalized, webmasters should not engage in the following practices:
- Use hidden texts or hidden links on web pages.
- Use of cloaking
- Excessive automated requests to search engines such as Google
Web pages loaded with irrelevant words
- Keyword filling
- Several pages, sub-domains, domains with significantly duplicated content
2. Select Correct keyword phrases.
Correct keyword phrases allow you to attract targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve the company's results or not.
Don't limit yourself and be open-minded in this area. You may think that most of the research comes from a 1-word keyword. However, that is not true. Most people use keyword phrases of 2 to 5 words because they are more descriptive and give accurate results from search engines.
In addition, creative thinking and linguistic research can help you generate useful keyword phrases.
3. Optimize titles and meta tags
According to Internet Marketing Articles, one of the important steps in search engine optimization is optimizing the Title tag on your web page. Pages with keywords appearing in the title tag are often assumed to be more relevant than others to the search query. Keep in mind that the title tag is the most important location of a web page after the main content of the body tag. Almost all search engines value this tag.
Some search engines also value the presence of the keyword in the meta description and the keyword tag. At present, however, this does not apply to Google.
4. Optimize website content
All search engines focus on the content of your body. The main content on your web page must contain the keyword a considerable number of times for search engine users to feel that the content is relevant to the query. The first two paragraphs are extremely important in search engine optimization.
To prevent your site from being considered an "over-optimization," you don't have to overload keywords into your body's content. We suggest that you present the keywords in a natural way. Apart from that, your website copy should have at least 200-250 words.
5. Ensure clean coding
To allow search engines to properly index and analyze your website, you need to manually verify the accuracy of HTML coding. Webmasters can create web pages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors can leave duplicate or useless tags in your copy, especially when you edit them very often during the web design phase.
In addition, search engines do not understand Java Applet and Flash well. If you have a navigation menu for applet Flash or Java, be sure to duplicate somewhere and include HTML links.
Please also check if your website has broken links. They can prevent search engine robots from exploring other web pages on your website, which can result in a loss of hundreds or thousands of visitors per month and waste your search engine optimization effort.
6. Link building
If you're a little familiar with search engine optimization, probably know that the popularity of links is very important to achieve a high ranking in search engines such as Google, MSN, Yahoo, etc.
Yes, search engines use link analysis to determine search engine rankings. The philosophy is that if an incoming link points to your site, your site must have some value. Therefore, the incoming link is considered a "positive vote" for your website. The more incoming link you have, the greater your link popularity. This can improve your ranking in search engines.
However, the quality of the links (reputation of the links) is also important. If you can get an incoming link from a high-popularity website, your site will get more benefits.
There are many ways to create links, including finding one-way links, reciprocal links, 3-way links, etc. Because the popularity and reputation of links are of paramount importance to search engines, many optimizers are moving closer to links.
7. Optimize dynamic website content
Search engines do not fully understand dynamically generated web pages. Therefore, I suggest you change your dynamic URL to a static URL. If this is not possible, you should consider using some advanced search engine optimization techniques, such as Mod-Rewrite, to optimize your website.
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