Search Engine Marketing - It Really Works!
While helping traditional e-commerce companies increase their organic search engine marketing, I realized that the services and techniques we apply to these e-commerce customers traditional can be used by Internet marketers everywhere and everywhere, including affiliate marketers!
My realization led me to write this article. My goal here is to describe the overall process and techniques we use for organic search engine marketing.
I will build the body of this article with the following sections:
1. Organic Search Engine Marketing vs. Paid Search Engine Marketing (PPC)
Organic search engine marketing involves marketing a website to increase the ranking of its web pages in organic or natural search engine results pages.
Paid search engine marketing incorporates paid advertising policies such as Google® AdWords or Yahoo® Search Marketing to be listed in the "sponsored" or "advertising" sections of search engine results pages ( SERP).
With the rising cost of paid marketing on search engines, advertisers are suffering from a downward trend in ROI. On the other hand, with more sophisticated and proven strategies for organic search engine marketing, the return on investment (ROI) for those who market a higher ranking naturally in SERP increases. Therefore, we advise e-commerce companies, affiliates and super affiliates to transfer their resources from paid search engine marketing to organic search engine marketing.
2. Blogs v. Static Web Pages
Blogs have an intrinsic and distinct advantage over static web pages. Search engines like blogs better. All things being equal (design, content, layout, H tags, Alt tags, age, etc.), a blog page most often prevails on a static web page. However, not all things are equal! Blogs take advantage of plug-ins, or features, to be very user-friendly for search engines.
We create and customize "Power Blogs" for our customers. A "Power Blog" is a WordPress blog that is user-friendly for search engines with a multitude of SEO plug-ins. Once we have installed a Power Blog, we use it as a Web 2.0 marketing platform, social marketing a.k.a.
The benefits of our Power blog include:
(A) Multichannel Visitor Strategy - Instead of Google® responsible for 95% of your visitors, you can now get visitors from all blog search engines. Because blogs use RSS (really simple syndication), you'll find that other websites are syndicating your content on their websites, bringing you more visitors and links. By having multiple visitor streams, you protect yourself in case one of your traffic flows starts to underperform.
(B) Free links to your site - The number of links you have on your site plays a key role in your ranking in Google®. Using the backlink feature in Wordpress, you can automatically create links to other websites for free.
3. Long-tail keywords v. Short keywords
Don't forget that it's called "Marketing on Organic Search Engines" ... it's marketing, and marketing needs a focus. In order to focus on what you want to market, you need to have a solid foundation of keywords describing your business and/or the products you sell. These main keywords are usually composed of one to three sentences (or key phrases) and are most likely very competitive. These types of keywords are called keywords 'short head'. For example, "car insurance."
Once you know your main keywords, you'll want to go straight to the market for more specific and longer keywords related to the main keywords. These longer and more specific keywords are called "Long Tail" keywords. For example, "car insurance discounts in Georgia."
Although traffic for each long-tail keyword is generally much lower than its relative to the tail, if you add up all the long-tail keywords, they will generally add to much more traffic and, more importantly, targeted traffic, compared to short-tailed keywords.
My realization led me to write this article. My goal here is to describe the overall process and techniques we use for organic search engine marketing.
I will build the body of this article with the following sections:
1. Organic Search Engine Marketing vs. Paid Search Engine Marketing (PPC)
Organic search engine marketing involves marketing a website to increase the ranking of its web pages in organic or natural search engine results pages.
Paid search engine marketing incorporates paid advertising policies such as Google® AdWords or Yahoo® Search Marketing to be listed in the "sponsored" or "advertising" sections of search engine results pages ( SERP).
With the rising cost of paid marketing on search engines, advertisers are suffering from a downward trend in ROI. On the other hand, with more sophisticated and proven strategies for organic search engine marketing, the return on investment (ROI) for those who market a higher ranking naturally in SERP increases. Therefore, we advise e-commerce companies, affiliates and super affiliates to transfer their resources from paid search engine marketing to organic search engine marketing.
2. Blogs v. Static Web Pages
Blogs have an intrinsic and distinct advantage over static web pages. Search engines like blogs better. All things being equal (design, content, layout, H tags, Alt tags, age, etc.), a blog page most often prevails on a static web page. However, not all things are equal! Blogs take advantage of plug-ins, or features, to be very user-friendly for search engines.
We create and customize "Power Blogs" for our customers. A "Power Blog" is a WordPress blog that is user-friendly for search engines with a multitude of SEO plug-ins. Once we have installed a Power Blog, we use it as a Web 2.0 marketing platform, social marketing a.k.a.
The benefits of our Power blog include:
(A) Multichannel Visitor Strategy - Instead of Google® responsible for 95% of your visitors, you can now get visitors from all blog search engines. Because blogs use RSS (really simple syndication), you'll find that other websites are syndicating your content on their websites, bringing you more visitors and links. By having multiple visitor streams, you protect yourself in case one of your traffic flows starts to underperform.
(B) Free links to your site - The number of links you have on your site plays a key role in your ranking in Google®. Using the backlink feature in Wordpress, you can automatically create links to other websites for free.
3. Long-tail keywords v. Short keywords
Don't forget that it's called "Marketing on Organic Search Engines" ... it's marketing, and marketing needs a focus. In order to focus on what you want to market, you need to have a solid foundation of keywords describing your business and/or the products you sell. These main keywords are usually composed of one to three sentences (or key phrases) and are most likely very competitive. These types of keywords are called keywords 'short head'. For example, "car insurance."
Once you know your main keywords, you'll want to go straight to the market for more specific and longer keywords related to the main keywords. These longer and more specific keywords are called "Long Tail" keywords. For example, "car insurance discounts in Georgia."
Although traffic for each long-tail keyword is generally much lower than its relative to the tail, if you add up all the long-tail keywords, they will generally add to much more traffic and, more importantly, targeted traffic, compared to short-tailed keywords.
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