Effective Social Media Marketing
Social media is here to stay. As an entrepreneur or small business owner, if you don't use it to grow your business, you miss it. I'm sure you've already seen the statistics. In 2015, 73% of Americans had a social network profile, a 6% increase over the previous year, according to Statista. The numbers don't lie. Social media is a way of life all over the world. As an entrepreneur or small business owner, if you don't use online social presence to grow your business, you miss out. By 2017, the global social media audience will reach 2.55 billion people, according to Emarketer. Below, I listed some simple step process for developing a social media marketing strategy. 1. Identify your goals. Every company should have a mission. Your corporate mission should have a mission statement. For each mission, there must be a goal. What is the positive result or end goal you want to achieve? You may want to become famous on the Internet, organize concerts, promote a bo...